Too faced recently launched their new addition to their liquid lipstick line, Melted Matte! Right now they are exclusive to VIB and VIB rouge to purchase, but should be available to everyone around April 5th.
What it claims per sephoras site:
" Matte color gets a makeover. Too Faced’s innovative formula glides onto lips like a gloss but dries to an ultra-matte, opaque finish. Melted Matte ensures that your lip color always looks rich, full, and kissable—and is never dry, shriveled, or cracked. The doe-foot applicator comfortably coats lips in bursts of intense, vivid matte color that lasts for hours. It’s infused with Vollulip for a no-sting plumping and smoothing effect and antioxidant-rich avocado oil and vitamin E to moisturize, while hyaluronic filling spheres smooth the look of lip lines. It comfortably coats lips with a wash of intense, high-impact, super-saturated color that lasts for hours."
By the time I got around to sephoras site to purchase these lipsticks all of the nudes, pinks, and reds were sold out which honestly wasn't that surprising. They only had the more bold and darker ones available which I had no problem with since they included the two shades I've been eyeing since I've heard new about them releasing, Who's zoomin who & unicorn.
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| applicator on Whos zoomin who |
Packaging and application:
In true Too Faced fashion, the packaging of both the box and product are gorgeous.
First thing first, I've seen so many people trying to describe the shape of the lipstick "it's rounded at the top then changes to a rectangle at the end". 
Am I the only one that noticed or caught on to the fact that they are meant to resemble the packaging of the o.g melted lipsticks?!
(A bit dramatic but I felt kimojis were appropriate) (also just noticed you can only see kimojis on the mobile version :/ )
Now that that has been address....
I noticed also that these contain a lot of product. These have .23 fl oz and retail for 21$. When compared to Anastasia liquid lipstick (.11 fl oz), you get over double the amount for around the same price point. I'm in no way knocking Anastasias though because they have one of the best formulas IMO, but that's another review.
The applicator is your standard doe foot. I prefer this type just for the ease of being able to get a neat application with the applicator without using a lip liner or lip brush, for the simple reason that 99% of the time I don't use either when applying my liquid lipsticks.
As for the formula, it's not as runny/liquidy as colorpop, but not as mousey ( is that a word? ¯\_(ツ)_/¯ it works ) as the Anastasia lipsticks. They are VERY pigmented though and only need one coat. The downside it that if you apply multiple layers you run the risk of it getting that heavy kind of dry cakey feeling on your lips.
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| Whos zoomin who in artificial lighting |
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| unicorn with flash |
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| without flash |
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| unicorn in artificial lighting |
Color:
As stated before these have excellent pigmentation. I found dupes for both of these with two Kat Von D lipsticks that I already have in my collection.
Who's zoomin who- is described as a matte deep sapphire
Unicorn- is described as a matte deep orchid
Who's zoomin who is the exact shade as Kat Von Ds Echo lipstick when applied to the lips as swatched below. Unicorn is the exact same shade as KVD L.U.V liquid lipstick and is slightly pinker than colorpops Be-Dazzled, also below. The only difference between the TF lipsticks and KVD is the pigmentation. Like most people who got the first couple batches of Echo, mine is not as opaque as it should be and slightly thinner than my other KVD lipstick ( I'm not sure if the formula is the same or has since been changed) and the same thing goes for LUV. The TF ones in the swatched are just with one coat/ pass.
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| whos zoomin who in natural light |
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| Unicorn in natural light |
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| From left to right: CP Be-Dazzled, TF Unicorn, KVD L.U.V |
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| Left to right: TF Whos zoomin who & KVD Echo |
Wear:
These are the type of formula where less is more. Thankfully the opacity and pigmentation easily allows for this. One swipe and you're good.
These lasted a good 10+ hrs on me. Of course though as with any liquid lipstick, if you eat something oily don't expect your lipstick to look flawless. I noticed a bit of inner lip fading after eating which is normal.
All in all I would definitely recommend these to someone who's in the market for a new liquid lipstick.
Overall: A
Wear: A
Packaging: A++
Color selection: A
- 9:34 PM
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